With the progressive resumption of normalcy in the cultural sector of the country, the Patronat de Turisme Costa Brava Girona of the Diputació de Girona joins the claim of the weight of culture in the value chain for the tourism sector of the demarcation of Girona with the renewed Costa Brava Girona Festivals brand and platform.
The Costa Brava Girona Festivals brand is materialized and reactivated through the web platform http://costabravagironafestivals.com/, which offers the user a search engine where to find festivals by type, date or season of the year and municipality. The festivals that are broadcast present a poster, a link to the official website and social networks, where the concerts and artistic shows scheduled appear, as well as reservation and ticket purchase systems. The website has a specific section of experiences that shows a selection of activities and services that can complement and expand the stays of users and visitors to the destination with proposals such as cultural themed routes and itineraries, and visits to museums and exhibitions, among others. Finally, the website has a professional area aimed at programmers and prescribers that offers graphic and audiovisual material related to the brand.
Costa Brava Girona Festivals broadcasts the music festivals scheduled for this summer, such as the (a) phonic of Banyoles, the Emergent al Gironès, the Portalblau de l'Escala, the Amb So de Cobla de Palamós, the Sons del Món de Roses, the Begur and Cadaqués festivals or the Planestiueja't de les Planes d'Hostoles. It also promotes iconic and internationally renowned festivals such as the Porta Ferrada in Sant Feliu de Guíxols, the Castell de Peralada Festival, the Torroella de Montgrí Festival, the Cap Roig Gardens Festival and the Sant Pere de Rodes Festival.
The incorporation of new festivals such as Som de Mar, in Lloret de Mar, and the International Terracotta Festival Museu de la Bisbal d’Empordà is remarkable.
The Costa Brava Girona Festivals platform, currently only available in Catalan, will offer its content in four languages. It also includes links to social media profiles for more up-to-date information on cultural events taking place at the destination.
Today, during a press conference, Jaume Dulsat, vice-president of the Girona Costa Brava Tourism Board, together with the directors of three festivals representing the province of Girona —Oriol Aguilà, of the Castell de Peralada Festival; Francesc Viladiu, of the (a) phònica de Banyoles, and Jordi Palau, of the Festival de la Vall de Camprodon— have presented the brand highlighting the great economic dynamism generated by the festivals in the territory and the success of the joint work with local agents (restaurant, trade, hospitality, artisans and local producers). Participants agreed to confirm their commitment to joint promotion and the sharing of knowledge and experiences.
Organizers have explained how they are coping with the season after the COVID-19 shutdown, and how they have adapted and reconverted to continue their activity and attract new audiences.
Finally, during the presentation, the promotional video Costa Brava Girona festivals was presented: the soundtrack of your summer, which shows some of this summer’s festivals and the natural and heritage spaces and environments that host them.
This brand is another project promoted by the Culture and Identity Marketing Club of the Costa Brava Girona Tourism Board to continue structuring and professionalizing this sector, creating attractive content and languages, encouraging networking, focusing on the intermediation and positioning the CBG promotional brand! Festivals as a reference in Catalonia, in accordance with a common action plan drawn up between the festivals that make up the brand.